SnapLogic Intuitively Connects FinancialForce with Other Business Applications in the Cloud and on the Ground

San Francisco, Calif. – Dreamforce 2011 – Aug 30, 2011 – SnapLogic , the cloud connection company, announced today it will demonstrate one of its latest SnapStore additions, the FinancialForce Snap , at the Dreamforce 2011 Conference this week. Featured in SnapLogic’s Solutions Gallery at Dreamforce, the FinancialForce Snap is a connector that enables businesses to easily integrate FinancialForce.com’s innovative finance, sales and service applications with other on-premise and cloud-based business applications.

“SnapLogic and FinancialForce.com share a vision of how businesses will operate and thrive in the cloud by exploiting tools that enable greater flexibility and adaptability,” said Clark Newby, senior vice president of marketing and alliances at SnapLogic. “FinancialForce is a recognized leader in the world of the Business Internet, and SnapLogic is the perfect enabler to connect its applications to any collection of data sources its customers can dream up.”

SnapLogic’s Snaps are reusable application-specific connectors that shield users from the complexity of integration. Because the Snaps are standardized and contain wizards that automatically inspect target applications, they can be joined together effortlessly for whatever data connections a business needs. SnapLogic’s open development environment and SnapStore make it easy for partners like FinancialForce.com and its customers to create, buy, or modify Snaps for any data source.

FinancialForce Snap Highlights

• Intuitively connects FinancialForce applications with many different CRM, ERP, billing, procurement, analytics and collaboration systems, ensuring data integrity and consistency across all mission-critical enterprise applications.
• Allows other relevant business applications to write to FinancialForce objects – such as Invoice, Credit Notes, Purchase Invoices, etc. – minimizing data entry work for users.
• Automatically creates FinancialForce invoices for orders pulled from order management systems and synchronizes inventory statistics.

“We’re seeing significant interest in the FinancialForce Snap because it makes it easy for our customers to support complex and rapidly-expanding business operations without painful and costly custom-coding,” said Tom Brennan, vice president of product marketing at FinancialForce.com. “SnapLogic brings a whole new world of integration possibilities to the FinancialForce.com community so companies can truly get the most out of their entire ecosystem of applications.”

The partnership between SnapLogic and FinancialForce.com has already paid dividends for popular Internet radio service Pandora, which successfully implemented the FinancialForce Snap recently. Pandora’s senior director of information services will be sharing thoughts on creating change-ready connection infrastructures at an IT executive dinner in San Francisco this evening, along with thought leaders from FinancialForce.com and other SnapLogic customers and partners.

Online Resources

• Download the FinancialForce Snap from the SnapStore .
• Visit the SnapLogic Blog for more on cloud integration from FinancialForce.
• Download a free trial of SnapLogic.

See SnapLogic in Action

About FinancialForce

FinancialForce.com is the cloud applications company. It focuses 100% on building business applications for Force.com, the world’s leading cloud computing platform from salesforce.com.  Applications include Accounting , Billing , Professional Services Automation and Services Resource Planning . It serves fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. FinancialForce.com is backed by two of the biggest and best players in the business, UNIT4 and salesforce.com. To learn more please visit www.FinancialForce.com .

About SnapLogic

SnapLogic is the cloud connection company, intuitively snapping together any business application or Web service. SnapLogic’s modern connection architecture delivers fast, smart data by integrating sources in the cloud and on the ground. SnapLogic was built on proven consumer Web standards that bring cloud speed, scale and ease to businesses. The company’s Snaps – standardized containers that connect any kind of data – are available for instant download in the first of its kind SnapStore , where developers, system integrators, and independent software vendors can build and sell reusable application-specific connectors. Based in San Mateo, CA, SnapLogic is funded by leading venture investors, including Andreessen Horowitz. Follow SnapLogic on Twitter:  @SnapLogic , and visit the SnapLogic  blog .