What is Digital Marketing Analytics?
Digital Marketing Analytics involves the measurement, collection, and analysis of marketing data to optimize digital marketing strategies.
Key metrics in Digital Marketing Analytics
- Website Traffic
- Conversion Rate
- Customer Engagement
Importance of Digital Marketing Analytics
Digital Marketing Analytics provides insights into the effectiveness of marketing campaigns, helping businesses make data-driven decisions.
If you’re interested in data-driven decision-making, you might want to read about Data Platform.
