How Spirent Is Accelerating GenAI-Powered Transformation With a Unified Integration Platform

In a world where GenAI use cases, aspirations and intentions are a constant topic of conversation, it’s refreshing to hear real stories about generative AI-powered projects that have been successfully deployed into production. And even more interesting to hear that a generative AI application is already delivering on the promises of delivering tangible business value (i.e., cost savings, operational efficiencies, and the toolset to drive innovation). 

Maybe most importantly, it’s affirming to have played a role in such a successful project. The SnapLogic team has had the pleasure of working with the IT team at Spirent to modernize their integration environment and provide opportunities for automation. But their innovation with automated competitive intelligence using GenAI capabilities within the SnapLogic platform has been truly remarkable to witness.

Challenges of disparate data sources

Spirent, a global provider of automated test and assurance solutions for networks, cybersecurity, and positioning, was consistently challenged by the complexity of its integration systems. They had previously leveraged two separate platforms — one for data integration and one for application integration. This complicated stack meant higher costs, more resources, and issues with scalability. They also had operational challenges within their business intelligence processes that were manual and time-consuming and could benefit from automation. 

Additionally, Spirent’s legacy ERP system requires constant support, which was a huge hindrance initially when they looked to incorporate more effective API-based AI solutions into their infrastructure.

Connectivity through a unified platform

To address these challenges head-on and optimize its infrastructure for the next wave of GenAI-powered innovation, Spirent chose SnapLogic’s unified integration platform. The ability to manage both data and application integrations in one place changed the game for the Spirent team in terms of efficiency and platform cost savings. 

For Spirent, SnapLogic was easy to understand and pick up quickly, and efficient to manage across both on-premises and cloud-based systems. At the same time, Spirent was looking to advance several GenAI initiatives — and the competitive intelligence process was #1 on the list.

 “After comparing all available platforms on the market, SnapLogic proved to be the highest performing solution for data and application integration and GenAI application development eliminating the need for multiple tools, licenses, and vendors, ultimately reducing platform maintenance costs by 90%.”

Matt Bostrom, VP of Enterprise Technology & Strategy, Spirent

Launching GenAI into production

With a GenAI-ready integration strategy in place, Spirent was poised to actively start using large language models (LLMs) to elevate internal processes. With SnapLogic acting as its critical “orchestration” layer for leveraging LLM APIs, Spirent built and deployed a seamless, internal sales intelligence tool in a matter of weeks. 

This tool is leveraged to deliver pre-synthesized, summarized customer and competitive information for the competitive intelligence and sales teams, enabling lightning-fast access to critical insights directly added to the workflows of over 200 sales reps.

After just 90 days in production, Spirent:

• Saw a 25% increase in business intelligence worker productivity 
• Is now forecasting a 5% increase in sales productivity
• Expects to save $144,000 annually by consolidating AI user subscription fees

Now that their first GenAI application has been successfully deployed, the Spirent team is already exploring new use cases to streamline internal processes and optimize the customer experience. 

We’re thrilled to continue our collaboration with Spirent and look forward to their celebrating the next GenAI initiative’s success in the near future. If you’re ready to kickstart your own AI initiative with GenAI App Builder, you can request a demo and our team will be in touch.