SnapLogic Ships Industry’s First Cloud-Based Master Data Management Solution with Orchestra Networks’ smartdatagovernance.com

San Mateo, CA – Dec 8, 2011 – SnapLogic , the cloud connection company, today announced the addition of smartdatagovernance.com, the industry’s first cloud-based Master Data Management (MDM) solution, to its enterprise data integration portfolio. This robust next-generation solution lets regular business users quickly and easily establish a single source of truth about their company’s products, employees, partners, suppliers, customers, stores, factories, or financial data and hierarchies – without a complex IT project.

“Departments within enterprises are rapidly adopting SaaS solutions, often without telling the IT department. Finding these deployments and connecting them to traditional MDM solutions is a difficult and thankless task for the IT department. The simplest way to do this in the modern enterprise is with a cloud-based MDM solution that provides web-based collaboration, workflows, change management and connectivity to any application,” said Ash Jhaveri, vice president of product management, SnapLogic. “For MDM to be successful, business users, in addition to IT must be able connect to the solution. With smartdatagovernance.com offering the MDM solution and SnapLogic the connectivity and integration platform, customers now have the most powerful and cost-effective solution to easily create a single version of the truth, to manage it across the enterprise, and to continuously synchronize it with enterprise applications”

Businesses that don’t have high-quality, trusted data flowing through the application connections in their IT portfolios – from Salesforce.com or NetSuite in the cloud, to SAP or Oracle on the ground – are at a significant disadvantage today. And with the rapid adoption of more new functional and vertical-specific SaaS applications, most companies now have their critical data spread across a wider variety of systems, which can lead to duplicative and often erroneous information. The SnapLogic and smartdatagovernance.com MDM solution helps sales, marketing, finance, human resources and analytics stakeholders collaborate to easily tackle the challenge of consistent, accurate enterprise data using a self-service, web-based master data store.

Highlights of MDM Solution

“Our benchmark research shows organizations are adopting cloud-based applications across many line of business functions, yet only 34% are satisfied with the data governance capabilities included in these service providers’ applications,” said David Menninger, VP&Research Director, Ventana Research. “SnapLogic has now broadened its data integration platform with master data management and data governance capabilities to help organizations address these concerns.”

“There is clear synergy in the fundamental philosophies that drive both SnapLogic’s integration platform and Orchestra Networks’ smartdatagovernance.com solution,” said Christophe Barriolade, CEO of Orchestra Networks. “Both are focused on consumer-izing IT and maximizing the benefits of the cloud, so that companies can more easily embrace new best-of-breed SaaS applications, strategically manage their data assets, and effectively collaborate around data governance.”

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About SnapLogic

SnapLogic is the cloud connection company, intuitively snapping together any business application or Web service. SnapLogic’s modern connection architecture delivers fast, smart data by integrating sources in the cloud and on premise. SnapLogic’s cloud integration solutions were built on proven consumer Web standards that bring cloud speed, scale and ease to businesses. The company’s Snaps – standardized containers that connect any kind of data – are available for instant download in the first of its kind SnapStore . The SnapStore enables developers, system integrators, and independent software vendors to build and sell reusable application-specific connectors that simplify application integration , data integration , and SaaS integration . Based in San Mateo, CA, SnapLogic is funded by leading venture investors, including Andreessen Horowitz. Follow SnapLogic on Twitter: @SnapLogic, and visit the SnapLogic blog.

About Orchestra Networks

Orchestra Networks is a pure-play, independent Master Data Management (MDM) software provider. Its EBX5 enterprise MDM software provides multi-domain MDM capabilities with a business-user focus. In 2011, the company launched the first self-service Cloud MDM, smartdatagovernance.com.

Founded in 2000, with operations in North America and EMEA, Orchestra Networks has successfully addressed the MDM needs of Global 1000 customers in multiple industries, including: Financial Services, Banking, Insurance, Manufacturing, Retail, Consumer Goods, Technology, Pharmaceuticals, Public Utilities and Global Logistics.

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