The Definitive Guide to Automating Lead Lifecycle in Microsoft Dynamics 365 for Marketing

Today’s marketing automation solutions can no longer simply automate emails and communications. They must personalize interactions at scale with rich analytics and intelligence that empower marketers to initiate, build and track relationships that directly demonstrate revenue contribution. Marketing automation can’t serve as an email butler. It must drive growth. 

Many marketers have turned to Microsoft Dynamics 365 for Marketing to deliver this. However, this solution is only as good as its integration. And many are finding they are not getting the 60% ROI they were expecting by adopting Microsoft Dynamics 365 because they have not adequately integrated the solution into their existing apps and systems. 

How do you know if you have poor integration and how do you solve it? 

In this ebook, you’ll explore: 

• 6 signs that can indicate poor integration
• How to connect and automate the most popular processes
• Best practices for lead capture and synchronization, lead categorization and nurture, and lead routing and management
• What’s needed for marketing campaign reporting and analytics

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